By Benefit Blogger on
12/8/2009 3:15 PM
The Benefit Blogger will be on vacation until early January, 2010. Please check back with us then for some exciting changes to our Website...
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By Benefit Blogger on
11/18/2009 10:32 AM
The number of items in your online auction will be influenced by the role the online auction plays in your fundraiser. Will the online auction preview your live and silent auctions and allow pre-event bidding to drive up the opening bid...
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By Benefit Blogger on
11/16/2009 9:55 AM
We’re finalizing the content for next week’s webinar on a-Thons, and we’re looking forward to sharing some great ideas with attendees. Our speaker, Julie Taylor, works for American Heart Association as a market consultant. Before that, she was Senior Director of Start! Richmond Heart Walk for three years...
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By Benefit Blogger on
11/12/2009 9:25 AM
Keep your guests and your venue in mind when procuring silent auction items. You want to have items that appeal to every taste and budget, but if you’re like most organizations, you’ll have limited viewing time and display space...
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By Benefit Blogger on
11/10/2009 8:53 AM
We get lots of questions about item type, number and placement for live, silent, and online auctions. If you’re planning a spring auction, it’s not too soon to define your item strategy so you can efficiently procure the right items for your fundraiser...
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By Benefit Blogger on
11/6/2009 4:17 PM
Traditional media—press releases, brochures, even Websites—allow an organization to maintain control of their message and manage their public perception. Social media is all about your audience having control...
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By Benefit Blogger on
10/15/2009 7:41 AM
We’ve gotten questions from many of you asking for strategies to deal with negative online comments. I did a little research to see if I could discover how big the problem really is. To my surprise, only 6% of Web content has an emotional context...
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By Benefit Blogger on
10/5/2009 12:32 PM
It’s that time of year again—time for your supporters to give online. An online giving study conducted by Network for Good revealed that about 40% of online giving is done in December, due to the holidays and anticipated end-of-tax-year benefits. Online giving is cost-effective. It can cost up to $1.25 to raise $1 with direct mail, and over $.63 to raise $1 by phone—but it costs around $.05 to raise $1 online. And, on average, online gifts are higher than offline gifts. Online givers generally have higher incomes and online giving is naturally more impulsive...
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By Benefit Blogger on
10/2/2009 7:54 AM
We received a lot of feedback from smaller nonprofits and schools during and after our 9/30 webinar about how smaller organizations should approach social networking. Smaller nonprofits and schools should absolutely have a social media strategy! Leveraging social media is a great and inexpensive way to promote your cause and build a giving community far beyond your local donor base. Even if your mission is locally or regionally focused, at minimum nonprofits can reach out to former donors that have moved out of the area, and schools can reach out to alumni and students’ out-of-town relatives...
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By Benefit Blogger on
9/30/2009 10:03 AM
One of the best ways to encourage acceptance of a social networking initiative from your Board and executive management is to set appropriate expectations. Perhaps your Board members and executive management equate “social networking” with the Facebooking and Twittering they see their kids doing, i.e., fun but not purposeful. If that’s the case, they’re probably not going to be supportive of your efforts to incorporate social networking into your fundraising strategy...
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